8/6/2023 0 Comments Seo audit keynote template![]() We recommend a traditional scorecard which grades a website on a scale from A+ to F. Nevertheless, stakeholders usually want summarized insights which is why its important to use a summarization method in order to quickly convey results. ![]() This can be challenging because SEO is complex and there are many inputs and variables. The purpose of the first page is to give the recipient the topline results on one page. Recommendations: this is the important part where you make recommendations to improve SEO performance based on the findings above.Technology: lists all the 3rd party technology used on the site.Security: focuses on security features of the site and if there are any vulnerabilities.Social: outlines which social media channels are connected to the website and their performance from an SEO perspective.Performance: focuses on speed and load time of the website including rich media content and scripts.Usability: outlines device compatibility for mobile and tablet.SEO: focuses on the on-page SEO factors like meta tags, page structure, keyword usage, backlinks and more.Keep this to one page and make sure you highlight that you’ve made recommendations on how to improve – this will motivate the recipient to keep reading! Results Executive Summary: if the recipient only reads one page of the report – this is it.We recommend your SEO report contain the following 8 sections: In this guide we’ve included a sample SEO Report PDF which you can download below and use to help build your own report. Additionally, the report can highlight any SEO issues which need fixing in order to help improve organic search performance. An SEO Report can also be used on a recurring basis (monthly is the most common frequency) to showcase the improvement in SEO performance overtime to clients or your boss. These reports are perfect new business drivers for marketing agencies as they can provide value up-front to a prospective client. An SEO Report should outline the overall SEO performance of any given website.
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